Pricing insights for B2B SaaS teams
Strategy, operations, and the systems that connect them.
The Mid-Market CPQ Trap: How Companies End Up in 6-Month Implementations They Didn't Need
Mid-market B2B companies routinely get sold enterprise CPQ solutions sized for companies 5–10x larger. Here's how to recognize the trap and what to do instead.
The Complexity Cliff: Why You Need a Pricing Owner Before You Need a CPQ
Mid-market B2B SaaS companies hit a pricing complexity cliff fast. Here's why establishing pricing ownership matters more than buying a CPQ — and the right sequence to follow.
Why AI Is Forcing SaaS Companies to Rethink Their Pricing Models
Usage-based, hybrid, consumption — AI is pushing SaaS pricing beyond per-seat models. Here's what's changing and how to structure it.
What Is a Price Book — and Why Your B2B SaaS Team Needs One
Most B2B SaaS companies don't have a pricing problem — they have a pricing management problem. Here's what a price book actually does and why spreadsheets can't replace one.
The Hidden Cost of Pricing Chaos: Why B2B SaaS Companies Leak 3–5% of Revenue
Most B2B SaaS companies lose 3–5% of ARR to pricing execution failures — not strategy failures. Here are the five sources of revenue leakage and how to fix them.